Marketing Management Resource Book

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Marketing Management

This unit “Marketing Management” is suitable for students in the senior years of high school.

It contains informational outlines, word finds, glossary lists, vocabulary, crosswords, mind-maps, cloze passages, true/false activities and extended writing or research tasks.

It is a supplementary educational resource for senior high school courses on Business Management, Business Studies, Business Theory & Business and Enterprise.

It is written in a “dot point” or summary style with activities following each section. Many answers are contained on the next page.

It is formatted in a “Blackline Master” PDF format, which facilitates printing.

It is relevant to high school teachers or students studying alone.

 

Pps: 91

 

CONTENTS

 

 

What is Marketing?

The Role of Marketing

Types of Markets

The Marketing Concept

The Marketing Planning Process

Elements of a Marketing Plan

A Situational Analysis

SWOT Analysis

Market Segmentation

Target Markets

Developing Marketing Strategies

Impacts on Marketing Decisions

Advertising and Children

Effective Marketing

The Marketing Mix (7 P’s)

Market Research

Alternative Marketing Opportunities

 

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