Marketing Management Resource Book
Marketing Management
This unit “Marketing Management” is suitable for students in the senior years of high school.
It contains informational outlines, word finds, glossary lists, vocabulary, crosswords, mind-maps, cloze passages, true/false activities and extended writing or research tasks.
It is a supplementary educational resource for senior high school courses on Business Management, Business Studies, Business Theory & Business and Enterprise.
It is written in a “dot point” or summary style with activities following each section. Many answers are contained on the next page.
It is formatted in a “Blackline Master” PDF format, which facilitates printing.
It is relevant to high school teachers or students studying alone.
Pps: 91
CONTENTS
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What is Marketing? |
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The Role of Marketing |
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Types of Markets |
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The Marketing Concept |
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The Marketing Planning Process |
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Elements of a Marketing Plan |
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A Situational Analysis |
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SWOT Analysis |
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Market Segmentation |
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Target Markets |
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Developing Marketing Strategies |
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Impacts on Marketing Decisions |
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Advertising and Children |
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Effective Marketing |
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The Marketing Mix (7 P’s) |
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Market Research |
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Alternative Marketing Opportunities |
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